Luxury Fashion Brand Management MS and ME and Masters

Luxury Goods - Luxury Fashion Brand -Fashion Accessories Management Courses Abroad 

 

What is luxury brand management course?

An MBA or Master’s in Luxury goods / fashion brands / fashion accessories management is a recent addition to the management specialisation. This program is usually open to individuals having diverse backgrounds. It is common for fashion & accessories designers, image consultants, stylists or even fashion models to seek a Master’s program in luxury or fashion brand management. It offers them a blend of Business and entrepreneurial aspects of the corporate world along with the glamour and appeal of the luxury and fashion industry. It is designed to help young and enthusiastic individuals to become confident professional figures in the fashion and Luxury industry.

The primary focus of Luxury goods brand management is to create opulent and lavish experiences for their clients. Various fashion brands, boutique & agencies are constantly searching for individuals with creativity along with experience and qualifications in media, designing, client relations, branding and business development.

A Fashion brand or luxury goods manager motivates, creates the desire to purchase, and builds trust within the clients through various channels like marketing and communication, merchandising. He is also totally responsible to meet the expectations of clients who are usually affluent, high net-worth individuals of elite status, celebrities, VIPs, luminaries, Business tycoons, etc.

He typically entails different strategies based on company profile, brand goals, study current trends, conduct market research, and organise multimedia advertising campaigns. An MBA in Fashion & Luxury brands management may equip you with some of the following skills and competencies depending on the program structure:

1. Trend spotting, shaping and defining luxury sector

2. Market research and media strategy

3. Advertising of luxury goods & services

4. Packaging of luxury goods & fashion accessories

5. Fashion Industry- PR management, global client relations management

6. International logistics supply chain management of luxury goods

7. Branding and marketing luxury / fashion goods / accessories

8. Export/ Import of fashion goods

9. Financial management, pricing of luxury goods in international markets

10. Strategic communication & communicating the value of your brand

11. Fashion events management.

 

A specialised, core or elective course / module may also include studying about and researching on a premium Luxury or Fashion brand. As interns or assistants get to:

1. Explore and gain real-life exposure to the world’s top prestigious luxury brands

2. Learn the process of developing elegant products & services (quality, features, and design) to deliver one-of-a-kind experiences to their clients

3. Build a network of connections in the fashion, film, media, advertising, industry which can be used over the course of their career.

 

One of the most challenging tasks of the brand manager is to attract new and retain old clients thereby ensuring the organisation brand loyalty from their

clients. In these programs, participants will also learn marketing and promotional techniques to reach sale goals in Luxury Business.

From Armani to Versace and Gucci to Ralph Lauren, luxury brands industry is expanding at an accelerating rate all over the world. In modern times, easy international trade, social media & internet exposure and online access to fashion products like cosmetics, clothing, footwear, and other accessories globally has escalated the demand for these products to a new level. An MBA in Luxury Brand Management can lead to a variety of jobs, including roles like, business development specialists, branding experts, marketing managers, brand management consultants and many more.

Many B-schools often have tie-ups with big fashion and luxury brands and have placed their students with them.

Read more about - What are the Top Colleges for Luxury Brand Management 

Question: Want to study abroad for Brand/Luxury/Management Courses?

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