Marketing Switzerland

Bachelors in marketing in Switzerland

 

The programme provides students with a solid foundation in Marketing, Management and Communication. It is designed for those who want to launch a career in the marketing field or work in management or sales, but also for those who are interested in entrepreneurship or wish to develop their own marketing strategy. The focus of the programme is on the analytical part of marketing, meaning that students learn how customers are segmented and how they can then be targeted with specific messages to increase brand awareness or purchase intentions.

 

What is a Bachelor in Marketing?

 

A bachelor's degree in marketing typically includes courses in marketing research, marketing strategy, advertising, and retailing. Courses are often offered online to make the degree accessible to students who are working. It usually takes about four years to earn a bachelor's degree in marketing. Marketing is the study of how to choose and promote products or services in order to meet specific needs. A bachelor’s degree in marketing is a three-year course that provides students with an opportunity to develop essential skills for their career. Students who wish to pursue a degree in marketing may be required to complete certain courses, such as marketing research, demographics, marketing management, branding, and strategy. A Bachelor in Marketing is a degree-level course that allows you to study the theoretical concepts of marketing. You will learn about the different aspects of the marketing field, including different types of advertising, research methods, and consumer behavior. The degree can be studied full- or part-time and can lead onto careers in market research, consumer insights, brand management, media planning, and public relations.

 

Cost of a degree in marketing

 

The cost of a degree in marketing has been increasing steadily. A bachelor's degree in marketing costs $139,400 on average. It is a fantastic way to get a higher salary and to have a great chance of being employed in your chosen field. You will learn to think strategically, creatively, and tactically about the marketing process. In Switzerland, the cost of a bachelor's degree in Marketing at university increases depending on the university, with some costing as much as €2,000 per year. The price of an education in marketing varies from school to school and from country to country. There is a wide range of prices depending on the university, the degree, and whether or not it is a private or public institution. One thing that all schools have in common is the fact that they must be accredited by the Swiss government's Federal Department of Education.

 

Pros and cons of a degree in marketing

 

A degree in marketing is a valuable asset to have if someone is looking for a good-paying job. Marketing degrees can be obtained from many different types of institutions, ranging from universities to junior colleges. And the qualifications required for entry into these programs are not too stringent. The downside to getting a degree in marketing is that it can be tough to find a job if the student does not have experience. A bachelor's degree in marketing is an undergraduate degree that prepares students for careers in the marketing field. As a student, you'll complete courses like advertising, marketing research, and consumer psychology to name a few. With this degree, you'll be prepared for jobs like market researcher, account manager, and product manager. However, not all bachelor's degrees are equal. For example, some universities offer marketing programs that specialize in digital marketing or international marketing while others will specialize less on these topics.

 

Average salary for a degree in marketing

 

If you are looking for an average salary in Switzerland, you can expect to make around €59k. This number will vary by region and industry, but it is an accurate representation of the salary you might expect for this degree. Marketing managers earned $101,000 on average in 2016. The highest-paid marketing managers earned $138,000 on average. Marketing directors earned an average of $107,000 and marketing analysts earned an average of $69,500. A marketing degree in Switzerland can help you to earn a handsome salary. After graduating, you are able to enter into the industry with an average starting salary of about 30,000 francs. This is slightly higher than the average worldwide yearly income of $27,000.

 

List of Swiss universities offering a business management course

 

Switzerland has eleven universities that offer a bachelor's degree in marketing. Many of the schools are located in the larger cities like Zurich, Basel, Berne, and Geneva. The majority of these courses are offered in German or French, with some offered in English. Swiss universities offering a business management course:

 

-Ecole polytechnique fédérale de Lausanne (EPFL)

-University of St. Gallen

-University of Zurich 

-University of Basel 

-Swiss Federal Institute of Technology in Lausanne (EPFL) 

-University of Geneva