Marketing MBA

MBA IN MARKETING IN USA

Who should go for an MBA in Marketing?

A candidate having strong interests in the fields of sales, media, promotions, entertainment, tourism, FMCG, consultancy, etc must take up an MBA in marketing. The course helps you with the technical aspects as well as the trends and evolution in the marketing field. Students who want to pursue an MBA in Marketing and become future marketing managers require a broader skillset along with well-rounded expertise in topics like mathematics, operations, and communications. Other important skills for students who want to go for an MBA in marketing are leadership, time management, strategic and analytical thinking, entrepreneurial skills, market planning, negotiating and interpersonal skills, etc.

Course Description

? The course has a duration of 1.5 to 2 years in a full-time MBA program. The purpose of a marketing management course is to build marketing professionals with a deep and broad understanding of the role of marketing within a business firm.

? The course offers in-depth knowledge of marketing functions, activities and prepares students for careers in marketing management, sales management, marketing of financial services, advertising, etc.

? Students gain abilities to analyze market data and enhance their decision-making skills through the programs which help in making combined market plans for products in a global marketplace.

? Students can join the American Marketing Association for networking connections and opportunities.

 

 

Syllabus

The syllabus focuses on the students’ overall development as a marketing executive and highlights the planning, evaluation, and organization of all features of the company’s marketing activities.

Some core specializations in MBA – Marketing include:

- Marketing Management

- Operations Management

- Consumer and brand insight strategy

- Digital Marketing and Social Media management

- Salesforce management

- Business marketing operations

- New product strategy, branding, and marketing

- Sales and Merchandising Studies

- International and multinational marketing

 

Elective subjects in the curriculum include:-

- Marketing Audit

- Marketing Laws

- Pricing Management

- Rural Marketing

- Principles of Public relations

- Consumer Behavior

- Retail buying techniques

- Direct and Event Marketing

 

 

Application Requirements for MBA in USA 

Documents required for MBA in Marketing are the same as for other MBA programs. Check below:-

- Bachelor Degree: The basic requirement for an MBA in marketing is the same as for other MBA programs which is a Bachelor's Degree or equivalent from a recognized university. The candidate must also secure a minimum GPA of 2.5 or 3.0 GPA or higher in her/his previous curriculum.

- Transcripts: You can get these by requesting your undergraduate college/university official. These are basically proof of your excellence and performance during your previous course or education.

- Work Experience: - Two or more years of experience in the marketing or similar sector is preferred during admissions but it is not a mandatory criterion in all US universities.

- GMAT/GRE test scores: GRE or GMAT test scores are to be attached along with your application which has a large weight-age considering your admission at the university.

- SOPs and LORs: You must write the essays/SOPs representing your individual self and the interpersonal skills you gained during your academics. Most universities require at least two letters of recommendation (LORs) from students which you can get from your professors from your previous college.

- English language test scores: - Scores of English language tests like IELTS, TOEFL or PTE are required for non-native English speakers or for those who have not completed their previous education where English was not the medium of instruction.

- Resume: You are required to submit a resume mentioning your skills, academic excellence, experience in management tasks, achievements during academics and work, etc. The requirement of the resume is limited to some of the universities but mostly the top ones in the USA.

 

Tuition and living costs

- An MBA in Marketing in one of the top universities or business schools in the USA can cost on average around $75,000 per year. Other than the top ones, other universities have tuition costs in the range of $30,000 to $60,000 per year.

- Public universities (State-supported) have fewer tuition costs than private institutions. Also, there are many other affordable universities in the USA that have tuition costs around $15,000 to $20,000.

- Along with the tuition costs, you need to consider accommodation, food, traveling, and other miscellaneous costs while planning your finances. These

expenses can cost roughly around $1000/month or more depending on your lifestyle.

 

Best universities for marketing in USA 

- Northwestern university

- Stanford University

- University of Pennsylvania

- University of Chicago

- New York Institute of technology

- Duke University

- Harvard University

- UCLA Anderson School of management

- Michigan Ross School of Business

- SDA Bocconi

- HAAS School of Business

- Tuck School of Business

 

MBA in marketing Vs Master’s in marketing

 

- Master’s in marketing focuses specifically on marketing topics like advanced marketing concepts, advertising, media relation, consumer behavior, and communications, etc. An MBA in marketing, on the other hand, deals with marketing and management skills that are transferable to other areas of the business world.

- Master’s in marketing is more based on critical analysis and research-oriented topics related to marketing capacities, while a marketing MBA also covers advanced coursework on marketing theory and concepts but it also provides a broad perspective about business management and leadership with subjects like finance and global economy.

Marketing career and salaries

The job situation is quite hopeful and secure when it comes to the marketing sector. Apart from the other marketing fields, employment in digital marketing is on the rise

which is expected to grow more considering the current economic scenarios. As an international student, it is important to be updated with current marketing trends, online marketing, and understanding multichannel communication, etc. There are many big companies in the US that offer internships and training programs so that graduates absorb the company’s requirements and eventually grow with the company. The average annual salary for marketing jobs during the initial period is in the range of $50,000 - $60,000. But, after some years of experience, it can go up around $95,000 - $1, 30,000, and above annually. Best paying states in the USA for marketing managers include New York, California, New Jersey, Virginia, and Colorado. Some marketing job positions you will find across are listed below:-

- Marketing Manager

- Sales Manager

- Market research analyst

- Product Manager

- Brand Manager

- Digital Marketing Head

- Asset Management

- Public relations Manager

- Advertising Manager

- Promotions Manager

- Sports Marketing Executive

If you wish to study abroad, contact Whizstorm for the best career plans.

 

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